What we do

Our operations

We work with product import, strategic partnerships and business development – with a focus on sustainable supplier relationships in Asia and Europe.

IMPORT OPERATIONS

Sourcing and import

The core of our operations is product import. We identify, evaluate and build relationships with carefully selected global suppliers in Asia and Europe. Every product undergoes thorough quality assessment before joining our range.

01

Europe and Global Markets

We have established supplier relationships in Europe and Canada. The global market offers stable trading conditions, high product quality and good regulatory compliance.

02

China and Asia

We source products from carefully selected manufacturers in China and the rest of Asia. Price competitiveness and production capacity are combined with our quality review and logistics expertise.

03

European Market

Europe offers a mature and well-regulated market with strong production capacity in textiles, furniture and consumer goods. We have active supplier contacts and follow the market continuously.

04

Logistics and regulatory compliance

Customs, certifications and documentation are handled internally. We ensure that products meet all applicable requirements and are delivered correctly at the right time.

SALES CHANNEL

Nordicsell reaches the consumer.

Nordicsell is Nova Investment Group’s own brand for consumer sales in the Nordic market. Through digital channels we sell products we have imported and curated, with a focus on customer experience and easy delivery.

Owning the entire chain from supplier to end customer gives us unique insight into what the market demands.

Nordicsell

Consumer brand under Nova Investment Group

Nordic market

Direct sales to consumer

E-commerce and digital channels

BUSINESS DEVELOPMENT

We help partners grow

For companies looking to reach new markets or streamline their trade, we offer operational support and business contacts.

Market introduction

We help producers establish themselves in the Nordic market with the right positioning and distribution choices.

Sourcing and procurement

Do you need products from specific markets? We handle supplier searches, negotiations and quality reviews.

Trade strategy

We share our knowledge of import regulations, customs and logistics to help you make the right decisions from the start.

BUSINESS AREAS

Our operations i praktiken

Import
Import
Global sourcing and product import
We identify and quality-assure products from leading manufacturers in Asia and Europe for the Nordic market.
E-handel
Digital commerce
Nordicsell – our e-commerce platform
Direct sales to consumerer via egna och externa digitala kanaler med stark kundupplevelse i Norden.
Business development
Business development
Market access and strategic advisory
We help partners navigate and establish themselves in new markets with the right contacts and operational support.