About the company

Founded in Sweden.
Operating globally.

OUR HISTORY

A trading company with clear focus.

Nova Investment Group AB was founded with a simple idea: to create an efficient link between producers and markets. We identify products with potential, build strong supplier relationships and take responsibility for the entire chain from purchasing to end customer.

Our operations span multiple categories and markets, with a focus on import from Europe, Asia and global markets, and sales in the Nordic market.

2026

Founded in Malmö, Sweden

Global

Supplier relationships in Europe, Asia and global markets

OUR VALUES

What drives us

01

Integrity

We keep our promises. Transparency and honesty are the foundation of every business relationship we enter.

02

Quality

We choose products and partners with care. Every link in the chain must meet a standard we can stand behind.

03

Long-term thinking

Fast deals are not our goal. We seek relationships and collaborations that create value over time.

04

Adaptability

Markets change. We move quickly, learn continuously and adjust when needed.

NORDICSELL

Our channel to the consumer.

Nordicsell is Nova Investment Group’s brand for direct-to-consumer sales. Through Nordicsell we reach end customers in the Nordic market with products we import and curate.

This gives us control over the entire value chain and a direct connection to the market we operate in.

Nordicsell

Consumer brand under Nova Investment Group

Nordic market  ·  Direct sales  ·  E-commerce

PERSPECTIVES

More about Nova Investment Group

The company
The company
Swedish roots, global reach
Founded in 2026 with the vision to simplify international trade for Nordic players and global partners.
Operations
Operations
From purchasing to end customer
We manage the entire chain – import, distribution and sales – with a focus on quality and efficiency.
Partnership
Partnership
Long-term business relationships
We build trust through transparency, high standards and always delivering on our promises.